M&A deals are aided by high level of cash and appetite, with the net cash level comfortably sitting at the 350 crore mark Emami looks poise should any opportunity arise. The product portfolio contains mustard oil, soybean oil, rice bran oil, and sunflower oil. After the acquisition of shares from Vaidyas, Emami made a public announcement of its open offer under the Takeover Code on June 1, 2008 to acquire additional 20% of the shareholding of Zandu. Used the legal defense of right of first refusal in respect of the shares sold by Vaidyas. To make the planning part easier, we’ve highlighted some best practices you’ll want to consider when devising a strategy for your email marketing. Our academic experts are ready and waiting to assist with any writing project you may have. Aggarwal and R.S. The brief given to FoxyMoron was to create a campaign which was relevant to the current circumstances of the nation-wide lockdown with a key focus on doing social good and including a strong call to action. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. In turn, other business stakeholders can know what they need to do at each given time, thus ensuring synchronicity while implementing an email campaign. Litmus helps you craft an effective email marketing strategy by talking through the standout trends they've been seeing. In September 2008, SEBI cleared the open offer for Zandu. Also, Devkumar Vaidya was not involved with Zandu’s management from 2005 due to friction and misunderstanding. Some of the notable new launches/relaunches from HMN’s stable in the last few years include Navratna Extra Thanda, Navratna Cool Talc, Vasocare Petroleum Jelly, Malai Kesar Cold Cream, BoroPlus Lotion, and Himani Fast Relief. The company started gaining popularity with its various products from the very beginning. 190 crore antiseptic creams market, and Navratna oil, with over 50 percent market share, leading the Rs 397 crore cooling oil category. The deal was worth Rs 130 crore and share price of Rs 6900 per share was paid. Emami is a conglomerate that was established during the year 1974 and is headquartered in West Bengal, India. Emami first approached Vaidyas and later on, after acquiring reasonable stakes in Zandu from public, went to Parikhs for a reasonable negotiation over the remaining stakes. Consequently, it enjoys first mover advantage in categories like Men’s Fairness, Cooling Oil, Antiseptic Cream. Emami has plant setup in areas like Pantnagar (Uttaranchal), where there are 10-year excise and income tax exemption. 12,000 crores and a market valuation of about Rs. This paved the way for acquisition of Zandu Pharmaceuticals by Emami Ltd. Similar product lines can help achieve better sales target and grow faster. If A and B are two companies, where company A acquires company B, after the acquisition identity of company B is lost and its operations are merged with that of A’s. It leads to considerable rise in the marketing cost of the product and as is very evident from the increasing advertisement and sales promotion cost on year-on-year basis. The Parikhs stated that Devkumar Vaidya was a senior employee of Zandu designated as the Management Executive. 400 cr followed by Boroplus Brand at Rs. The objective was to create a campaign, which highlighted how food can be used to do social good and can be used as a powerful bridge which brings people together in spirit, during a nation-wide lockdown. There are about 121 Emami products that are sold almost every second across the world. Boroplus holds 74% market share of the anti-septic cream segment in India. The Company Law Board dismissed the petition filed by the Parikhs as the subject exceeded its jurisdiction. As a part of Corporate Social Responsibility (CSR) initiative to remove rural poverty Emami started two schemes – Emami Mobile Traders, Emami Small Village Shops. A great initiative by Emami Healthy & Tasty!Saluting our unsung heroes like the colony security guards who keep us safe, the entire sanitation team who ensure that our home and surroundings are trash-free – everyone is working extra hard to keep us safe and healthy.Toh chalo aaj 4 roti, thodi sabzi extra banaate hain.Let's #CookForOurHeroes.Healthy & Tasty Foods, Let’s #CookForOurHeroesThough we all have socially distanced each other during these times, there are some heroes out…. She Comfort is a brand that has strong potential in the feminine hygiene category with its superior quality and variety of products to suit every woman’s needs. ft.). Define your audience. Reference this. Registered Data Controller No: Z1821391. The entire digital video including engaging a Bollywood celebrity as a brand ambassador was remotely shot, directed, edited and executed in under 72 hours. A target of turnover exceeding Rs. Company Registration No: 4964706. Aggarwal and R.S. For the social media promotions of the campaign, the Pollen team collaborated with the online mom communities and Masterchef Pankaj Bhadouria to post about the campaign on their social media handles in order to obtain maximum reach for the message. 100 Zandu share they hold. Awareness of feminine hygiene is still not at an optimal stage in India. It refers to acquisition of a supplier of a business. 170 crore Chyawanprash category which was ruled by Dabur Chyawanprash. We at Emami salute the real heroes and urge each one of us to show our love…, I have seen Emami video and participated in this beautiful initiative During these difficult days we realized how our…, The entire world is under pandemic, everyone is praying hard to Almighty to have mercy on all mankind! Emami argued that the issues raised were in relation to acquisition of shares which is governed by the Takeover Code and that the entire matter fell under the Jurisdiction of the SEBI. We're here to answer any questions you have about our services. Zandu Realty Limited operates as a real estate company in India. 1. 100 crore. Emami Healthy & Tasty is the edible oil brand of Emami Agrotech Ltd. Few examples: Redefining hair oil market by substituting traditional stickiness of oil with a relatively lighter equivalent. You can view samples of our professional work here. Now Emami had a total stake of 65.7% in Zandu. Within a decade, it was realized that it is difficult to meet the growing demands of the market and hence on 10th December1919, Zandu went Public by issuance of stocks. Face Wash is an INR 10b category, growing at over 20%. The enforceability of such transfer restrictions in case of an Indian public company still remains untested. The King of Jamnagar gave a piece of land on the bank of Rangamati River in Gujarat for preparing medicines. It is employed as a part of company’s growth strategy whereby it is beneficial to takeover other company’s operations to benefit its own operations. The marketing strategy of Emami Group of Companies is a pretty interesting one. Analysis of the standalone sales and profit figures of Emami ltd. before and after the acquisition: Before the acquisition, Emami had a turnover of Rs. We expect innovations/extensions and new category entries in Skin Care to drive volume growth for HMN in FY15 and FY16. The acquisition of ‘She Comfort’ is part of an aggressive strategy to strengthen our presence significantly in the personal & healthcare segment. Excellent credit worthiness: with zero debt and cash and cash equivalent of 350 crores Emami has a solid in-house available capital to provide for any new venture plus the fact that it has an almost zero debt/equity ratio, raising funds would be relatively easy. Divya Dutta was the face of the campaign and supported the cause by posting the video on her social media handles and asking her fans to join the initiative. As the figures above depict, the acquisition helped Emami ltd. not only achieve their sales target of Rs. Maintaining the same level of profitability would be a tougher task if inflation could not be brought under control. After completion of acquisition in October 2008 and taking control of management on 5th November, 2008, plans to merge the FMCG wing of Zandu Pharmaceuticals with Emami ltd. emerged. HMN has been continually launching innovative products in the Personal Care space, and has leveraged its brand strength and Ayurvedic positioning to enter new categories. Coordinating with volunteers: In order to achieve the correct direction sequence of passing the tiffin box from hand to hand, the video solutions agency, The Rabbit Hole team needed to plan the sequence down to every detail and even created a sample video for volunteers to follow. Disclaimer: This work has been submitted by a university student. The #CookForOurHeroes campaign was led by a video featuring Divya Dutta, who became the face of the campaign for Emami Healthy & Tasty. If you need assistance with writing your essay, our professional essay writing service is here to help! The campaign video generated positive comments across social media platforms and accounts. Association with top Bollywood actors and product placement in songs and movies has been Emami’s hallmark marketing strategy for years.